Monday, April 5, 2010

Maybe Sippy Cups Are For Chardonnay

Guess who is now all grown up? Hello Kitty!  She's well over 21, and is therefore legally able to buy a drink at the bar. Mojitos...Cosmos...Gin and Tonic?  Not for this gal!  Only a glass of vino will do.  But better than buying by the glass (so déclassé)...Miss Feline has designed her own line of wines. I swear to you that I'm not kidding!

Hello Kitty now offers a line of afforable wines ranging from $19.99 to $29.99. Now don't get me wrong, I do enjoy a glass of fine wine. It's just that having a kiddie character as the spokesmodel is odd, disturbing, off putting.  The concern that many have is whether using the Hello Kitty symbol targets children and entices underage drinking. 

This concern is a valid one, as research has identified a correlation between cartoon use as marketing and the affects on children.  You guys remember Joe the Camel from back in the day.  He was the cartoon character that was used from 1987 to 1997. Research studies showed that children were much more likely than adults to recognize the Joe character.  In addition, children were better than adults (97.5 % versus 67%) at identifying the product advertised by Joe. Also, high school kids found the Camel cartoon advertisements more appealing than did adults.  It was clear, that whether the intent was there or were particularly affected by the marketing campaign.  Joe the Camel eventually disappeared, but guess what!  He is being replaced by a newer brainwashing ad campaign by the cigarette company. (sigh)

It seems that a recent marketing campaign for Camel cigarettes appears to have attracted the interest of teen girls, a study shows.

The ads for Camel No. 9 cigarettes — which ran in magazines such as Vogue, Cosmopolitan and Glamour — were a hit with girls ages 12 to 16, says a study of 1,036 adolescents.  Promotional giveaways for the new brand, which was launched in 2007, included berry-flavored lip balm, cellphone jewelry, purses and wristbands.

So what gives pundits? Is G overreacting about the Hello Kitty wine line?  The CEO of the marketing company seems to think so.  "I don't think that the $15,000 dollar Hello Kitty handbags are aimed at children either," he said in defense of the wine line.  Hmmm....  Tell me whatcha' think!

Happy Parenting,

A open and honest blog about what matters most...children and families

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